Valentine’s Day Upside Down

  • 2019-02-20
  • Kristina Sabakova
Valentine’s Day Upside Down

Do you love Valentine's Day? Or do you dread it? Red hearts everywhere, a lot of thematic merchandise of questionable quality, plenty of advice on what you should or shouldn't do and with whom…


In Dixons Carphone CoE we have decided to take a different approach toward Valentine’s Day this year. Not expecting that we will receive flowers or chocolates, but instead doing something positive ourselves for someone else. Forget about all the traditions and rather dedicate this day to a charity.


Our colleagues could devote 1, 4 or 8 working hours to a good cause. We have partnered with Archbishop Charity of Brno (Diecézní Charita Brno) and the salary of our colleagues who decided to take part in the project was sent to this organization, that is one of the oldest charity organizations in Czech Republic and is active in 5 different fields:


  • Providing asylum house for mothers with children
  • Leading hospice
  • Working with mentally handicapped people
  • Providing shelter and care to homeless people
  • Helping socially excluded people in need


We are really excited to report that 64 of our colleagues signed up for the project and altogether we have contributed by wonderful amount of 46.204 CZK. The amount will be distributed into all 5 areas as all of them are in financial need. Besides financial contribution, we have also donated plates and mugs from our company kitchens that were not used any more and they can still be used in the Shelter for homeless people and Asylum house for mothers with children.